Skye Media is a specialist in social media marketing in China. Our approach to business has been shaped by years in the trenches working for big agencies on both large and small clients.
We focus on smart people, delivering effective solutions, using the latest technologies and insights at hand. We believe in identifying and implementing the right mix of communication platforms to help our clients meet their branding challenges and business goals, whilst we constantly monitor and evaluate to continually improve the dialogue with the consumers.
Digital Activation
There are over 550 million internet users in China, and this number continues to grow. Getting your brand and products online in China is a given, but how you do so effectively isn't so straight forward.
Social Media
China's social media scene is complex and fragmented. Having an expert navigate the subtle differences for you could make the difference between a waste of resources and a successful campaign.
Strategic Consultancy
China's a difficult nut to crack. Having the right experience, flexibility and contacts will help reduce the risks of making little or even negative impact through your marketing campaign.
Data Analytics
Likes, mentions, forwards, fans, CTR, GRPs, reach, sentiment ... are a lot of marketing numbers, but how do they really tie together?
Digging for Zombies on Sina Weibo
(This post was originally published on www.campaignasia.com) I’ve written before about the...
A caveat or two on using social media monitoring tools
Social media monitoring tools available for the China market, such as WeiboMaster and iWOMmaster,...
Readers stats on Weibo! But are they inflated?
Sina recently slipped in a new feature into their Weibo product – you can now see how many...
A glimpse into the zombie world
Back in mid-Feb 2013, Sina proudly announced on its earnings call that by the end of 2012,...
