Digging for Zombies on Sina Weibo
(This post was originally published on www.campaignasia.com) I’ve written before about the significant numbers of zombies present on Sina Weibo, especially when it comes to interactions with commercial posts. To illustrate this point, here’s a case study about discovering zombies lurking around an innocent-seeming commercial post. A zombie hunting adventure We recently came across responses …
A caveat or two on using social media monitoring tools
Social media monitoring tools available for the China market, such as WeiboMaster and iWOMmaster, are popular among marketers to get insight into who’s engaging with the brand and how their brand compares to competitors. These tools are generally user-friendly, colourful, and can be pretty interesting to explore. The tools also tell marketers what their audience …
Readers stats on Weibo! But are they inflated?
Sina recently slipped in a new feature into their Weibo product – you can now see how many people have viewed your own posts. This is theoretically great news for marketers, because you can determine your audience size for each post, which will give you an idea of what your potential reach is. This feature …
