Taking a fresh look at marketing data and bringing it to life.
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Finding insights in a tsunami of data
Likes, mentions, forwards, fans, CTR, GRPs, reach, sentiment ... are a lot of marketing numbers, but how do they really tie together? Can these different marketing channels be made accountable to actual sales and revenue? As the old adage goes - I know half my advertising budget is working but I just don't know which half.
We set up Skye Analytics, a division of Skye Media, to harness the power of data crunching know-how, data visualization software and our in-depth knowledge of all things related to media, marketing and sales data. The services we provide include:
- Conducting a complete review of your marketing campaign, including integrating data from your CRM system, sales data with marketing data feeds
- Providing insights into how your marketing campaign is running, and provide recommendations for adjustment
- Analysing your sales data and recommend strategies to improve ROI
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