Understanding the market

Doing our homework helps us to determine how to move forward, efficiently, effectively and with purpose

Market and Audience Analysis

Understanding your market and your audience is fundamental to Skye Media’s approach. This is why our services will include:
  • Analysing current social media activities and web properties, including activities of owned media
  • Conducting analysis of competitive brands
  • Buzz tracking and analysis, including mentions and key topics
  • Determining media usage habits of core and secondary audiences
  • Identifying key opinion leaders
  • Determining core and secondary media vehicles for ePR activities
  • Analysing BBS and discussion forums for pre-determined core and secondary audiences

Digital Activation Strategy

We determine the appropriate strategy for our clients through truly understanding their business goals and communication needs. We achieve this by providing the following services:
  • Developing digital activation positioning in line with other digital and offline properties
  • Describing and segmenting target audiences and defining strategy to reach each audience
  • Determining key messaging strategies for each target
  • Finding relevant ‘hot’ topics and key words that can be used to increase SEO visibility of ePR and WOM content

Give us a call

+86 10-6592-2908
Paul: +86 139-1177-9346 (English)
Hannah: +86 186-1690-9196 (Chinese)

Or drop us a note

[email protected]

[email protected]

Contact Us