Social Media - how we engage your audience.
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Navigating the Maze
Marketers in China are faced with a hugely complex media market, which is very different from those of other countries. Not only is the world's largest internet market highly fragmented, but it also has singular challenges unique to the Chinese media scene. Navigating through the choices to achieve successful communication takes dedication, experience, patience and the odd bit of trial and error.
Social media has given consumers a voice that marketers can hear and react to. This channel is especially important in China, as Chinese netizens have more faith in word-of-mouth recommendations via social media than official media and advertising. A friendly audience can support your brand, but an unfriendly one can quickly damage your brand.
How we can help you
We've helped international firms engage with Chinese netizens to understand their wants and concerns, as well as:
- Designing and maintaining owned media assets such as corporate Weibo pages
- Developing tailored content for different platforms and audiences
- Social media monitoring and "buzz word" tracking to determine competitor activity and audience sentiment
